Ethics in Fashion Photography

In the dove Evolution video the model in the video drastically changed when they photo shopped her. They elongated her neck, brought down her shoulders which made her face look narrower, raised her eyebrows, made her eyes bigger, and added color to her cheek bones on top of all the makeup that was put on her. 

I think personally it's not that unethical to change the way the person looks on pictures to display a product to be sold because they have a right to perfect the photo how they want it to look to look more appealing to the audience but it can be unethical because it looks nothing like the original. It can be sending the wrong message to other girls and how they should look if women in real life don't really look like that, like if it was all a lie. 

I think obvious changes that should be okay to change in order to better enhance the picture would be the lighting, being able to crop what only needs to be seen, and to fix red eyes and blemishes and maybe even some body imperfections that shouldn't be seen, for example cottage cheese thighs. What shouldnt be changed is the features of the face and body in order to make them a certain way or the complete appearance such as changing eye color or make the body of the girl slimmer than what they really are.

The difference between photography and photojournalism is that the purposes of both can either draw attention to different audiences and are used for different issues. Photography is usually for personal interest or for artistic purposes such as modeling and advertising or just to capture your own meaningful moments. In photojournalism it can also used to express artistic ways but also for newspapers and worldly news that we need to be aware of. In photojournalism you have to write along with the picture to say what's going on.